As a Pilates instructor and fit model represented by Elite Models in New York, Jennifer saw the need for a more stylish and functional grippy sock. Combining her passion of Pilates and vast knowledge of how to produce a garment through her production fit modeling career, she came up the the Honey Sock. She naturally brought the idea to her sister Bethany. Bethany first started her career in the city as the design assistant of a ballet fashion house. After design, she transitioned into a more health-focused career and became an RN specializing in women’s health. As a nurse and yoga enthusiast, Bethany understands the true benefits of Pilates, yoga, and barre. These practices create a sense of life balance and mind clarity that creates a healthier body and soul. Looking good makes you feel good. When we wear our socks, we feel sexy, chic, and have the desire to push ourselves harder. We focus on our flow knowing our stance is protected by our feet not slipping thanks to the vast grippy design of the Honey Sock.